It’s no secret that I harbor a deep love for Starbucks. Imagine my surprise when I found out the juggernaut coffee chain is going to be adding beer and wine to the list of beverages served in the evening. I’m not a heavy drinker, nor do I plan on becoming one, but I must admit, the idea of having the option to purchase a glass is a bit intriguing. It’s not a surprising move I suppose, having heard rumblings about test stores as early as 2012 in Chicago, California, and Atlanta.To their credit Starbucks has been expanding in non-coffee items for some time now.
Undoubtedly it’s a smart move as it will engage an even bigger demographic. I do wonder how it will affect the day time customers though. Starbucks has been a place of congregation for all types of groups such as book clubs, bible studies, young mom groups, and even AA support meetings. It’ll be interesting to see the uproar this menu change will be sure to bring. As someone who utilizes my local Starbucks as a place to write and meet up with friends, I find it convenient to have the variety of options. Granted the new rollout is supposed to take some time. What are your thoughts about the change? Is it a welcomed one or an impending disaster?